News / News highlights
Test ride, charm and "heroes" to shine at HERO
14 june 2018
The new MTB Nitron in the Expo Area and the “Heroes We Could Be” equipped with Methanol CV among the main novelties
Bianchi + Team MTB + Product
For the sixth year in a row, Bianchi features as general partner of Hero Südtirol Dolomites, the hardest MTB marathon race in the World. The event takes place in Selva di Val Gardena – Südtirol (Northern Italy) from June 14th to 17th. Now in its ninth year of history, Hero Südtirol Dolomites has risen to prominence on the European scale (and beyond), becoming one of the most popular and cherished Marathon races. This year 4.018 riders will be at the start from 45 Nations. The race will be broadcast live from 10.00 am to 12.00 am on Eurosport 2 International Asia & Pacific and Raisport, whilst Sky New Zealand, Eleven Sports in Usa/Canada, Sky Sport Icarus (in Italy) will offer the highlights of the event.
The cycling enthusiasts won’t have to wait until Saturday to test the Bianchi bikes on Selva Val Gardena’s beautiful courses. At the BMW Hero Bike Festival in Piazzetta Nives (Selva di Val Gardena), on June 14th and 15th, the visitors will have the opportunity to test for free the Methanol CV – the first Bianchi Mountain Bike engineered with the exclusive Bianchi CV system that cancels the vibration thanks to Countervail carbon material – Methanol FS and the Impulso e-Road and Impulso Allroad e-bikes. Bianchi Nitron, the brand-new 29-inch-wheel, carbon fiber hard-tail with race ready’ geometry will be in the showcase in the Expo area.
Team Bianchi Countervail's Marco Aurelio Fontana, Nadir Colledani and Chiara Teocchi will be available for an autograph session at the Bianchi booth in Selva di Val Gardena on Friday, June 15th, from 4.00 pm to 5.00 pm.
An exclusive Bianchi Cafè & Cycles pop-up has been set up in Selva di Val Gardena in the midst of the HERO Womens’ Lounge, a special hospitality area exclusively dedicated to Women and VIP Guests. Bianchi Cafè & Cycles brings to the Dolomites its unique and lifestyle touch, together with the quality Italian food and drinks and a temporary store where to buy Bianchi Cafè & Cycles' exclusive products.
The HERO Bike and Expo is open from June 14th to 16th, from 10.00 to 20.00 each day. The characteristic HERO Charity Fashion Night will open the night events' schedule on Thursday June 14th at 21.00: a special catwalk show that will also provide the opportunity to see the best of Bianchi’s apparel for men and women.
Among over 4.000 "heroes", both professionals and amateurs, ready to enter Selva Val Gardena's event next June 16th, there will be a start-up team made by six among entrepreneurs, architects, engineers and developers (Max, Martino, Giovanni, Giacomo, Giuseppe and Andrea) looking for their personal feat. The “Heroes We Could Be” Team, supported by Bianchi, was created by Max Ciociola, builder of Musixmatch, the World's greatest digital catalogue of lyrics and translations. The goal of the riders  is getting to the finish line through commitment, fatigue, teamwork: all in all, the same approach needed for a startup to succeed. Max Ciociola knows it, having experienced it first-hand with the launch of Musixmatch (a former startup focused on AI in the music business). Bianchi equips the whole team with the innovative Methanol CV bikes.
The Bianchi Factory MTB Team will take part in the Hero race on Saturday June 16th, taking off at 7.30 AM. The “Celeste” amateur line-up includes Francesco Leoni, Andrea Pittino, Andrea Taccini, Maurizio Taini, Giulia Gaspartino, Stefano Loiacono, Alessandra Teso, Sabrina De Marchi e Matteo Ballerini.